There are many factors to consider when moving a product into a custom flexible package. Whether you’re considering using flexible packaging for the first time or expanding your SKUs already packaged in a pouch, the design and functionality of the packaging you choose is critical. The stakes are big, and brand owners demand a high confidence level in the manufacturer’s attention to detail, from quality control to controlling costs. Before committing to packaging your consumable brand in a custom flexible package, there are several considerations that are important to know and understand. From soup to nuts, both literally and figuratively, we at LPS Industries have broken it down to the five essential decision categories for achieving a successful transition.

1. Functional Requirements

At the foundational level, it’s imperative that your product’s packaging function flawlessly for its users. The performance and ultimate success of your brand depends on it. A package that’s attractive, durable and convenient to store and use, such as a recloseable stand up pouch (SUP), will enhance the brand’s image by improving the perception of its quality.