Olmeca Tequila ‘Switches on the Night’ with New Nicky Romero Limited-Edition Packaging
Strategic brand and packaging design agency Bulletproof has created new limited-edition packaging for high-octane South American Tequila brand Olmeca to celebrate the brand’s collaboration with Dutch DJ sensation Nicky Romero. The agency was appointed by brand owner Pernod Ricard, following a three-way pitch in January 2015.
Since 2010, Olmeca has focused on the EDM (electronic dance music) scene with a series of campaigns and activations featuring world-renowned names in the industry, e.g. Alesso and Steve Aoki. In its latest campaign, Olmeca has partnered with celebrated DJ and music producer Nicky Romero, and Bulletproof was tasked with creating limited-edition secondary packaging for the South African off-trade market, which would unite both brands on pack while clearly reinforcing Olmeca’s brand equities.