HONCHOS Organic Tortilla Chips Launch, Recipe Perfected for Five Years
Deep River Snacks, a leader in premium, natural and flavorful snacks, announces a new addition to its celebrated line up: HONCHOS Tortilla Chips. The company reports that this new line of organic tortilla chips have all the flavor of the category leader but are made with 90-100 percent organic ingredients, and are 100 percent non-GMO and certified gluten free. Most importantly, HONCHOS are made without artificial dyes, flavors and preservatives.
“To capture the better-for-you position in the flavored tortilla category the product has to deliver on bold flavor, otherwise it doesn’t matter how clean the label is,” says Deep River Snacks’ founder and CEO Jim Goldberg. “It took us five years to perfect these recipes — never settling on either the taste or quality of the ingredients.”