It’s said that opportunity makes a thief. The World Customs Organization figures seven percent of the total world trade is counterfeit. We figure that’s a lot of opportunities others are taking to steal your good name. It’s common knowledge more than luxury goods are being faked — and your customers are wary. Just visit Amazon to read reviews; you’ll see plenty of comments that ask previous purchasers about product authenticity.
“Short term and longer term lost revenue are key aspects of why brands need to address counterfeiting of their products,” says Mark Geeves, director of sales and marketing, Color-Logic. “Consumers who utilize an inferior product inside the packaging will not select that package again. Brands therefore lose the initial sale and sales that would occur afterward.”