Packaging may not be something your customers spend a great deal of time thinking about, but it still has the power to influence them in subtle ways. Certain elements of psychological concepts can be found in nearly every packaging design, and these can send subconscious signals to consumers. Many customers may even argue they don’t buy items for the packaging, but rather, for the product itself. However, this doesn’t mean you should ignore this important aspect of your branding strategy.
With this in mind, you may need to consider ways to make your next launch or revamped packaging more appealing to your target audience. Here are some specific elements to consider.