I remember a history class project, probably around fifth grade, where I built a model of Gutenberg’s printing press. I made it in my dad’s basement workshop out of some pieces of balsa wood, a pen spring and a stamp pad. It sort of worked.
Thankfully, we’re past the age of scribes, moveable type and printing that just sort of works. We’re in a golden age, one where brands can get fast, consistent, tailored packaging every time they go to print. This month’s Category Analysis: Digital Printing looks at how brands are using the technology, next and now.