Faces are like fingerprints: No two are the same. It took the vision of Nu Skin Enterprises, along with the help of Berlin Packaging and a team of innovative development partners, to acknowledge this simple fact — and in so doing, create a product that is destined to alter the way skincare products are marketed and used.
In 2012, Nu Skin (www.nuskin.com) approached Berlin Packaging and its design division, Studio One Eleven, with a novel idea: a luxurious skincare system called ageLOC me, built around a collection of fourteen various day creams, eight night creams and eight custom serums specifically formulated by Nu Skin for the ageLOC me line. The customer would use a specially designed online assessment tool to discover the exact combination of products for her age, type of skin, daily routine, climate and even the time of year.