With the millions of different products now available to consumers, great packaging design is becoming ever more crucial to ensure that your product stands out from the crowd.
Consumers do not often consider packaging in a particularly deep and meaningful way. For a consumer, packaging needs to be functional, communicate what is inside the pack and transport the product from A to B without any spillage. However, brands know packaging is an element of their products that can really delight consumers, and can be what makes — or breaks — the product at home and in a retail setting.
Your pack is also one of the key touchpoints between your brand and the consumer. Whether the consumer realizes it or not, the pack is a tool that communicates your brand values and creates the essential emotional connection needed in order to create a sense of brand loyalty.