Natural Sins is a healthy line of crispy mango, pineapple, coconut and beet chips with a sprinkling of cane sugar that recently entered the North American market. The Costa Rican brand was founded in 2010, and the chips are crafted in the country from start to finish. Ingredient sourcing is important to both the company and its customers, so Natural Sins aims for the freshest and best: Pineapples, mangos, beets and coconuts are grown in Costa Rica, and apples and oranges are seasonally picked from Spain, Peru, Chile or the U.S.
To expand across the United States, the brand needed a package redesign to convey its products are more than a chip off the old block. Packaging would help convince retail customers and health-conscious consumers that the dried fruits and vegetables are craveable, natural and wholesome. The new design would also have to work globally: The same package is used in Peru, Canada and the U.S.