English Study Determines Age Group Most Likely to Buy Ethical Products
Have a ethical product? You may want to direct your attention at Baby Boomers.
England's Warwick Business School (WBS) has released a new study showing “ethical shoppers are most likely to be middle-aged,” despite Generation X and Millennials’ strong opinions on fair trade, non-GMO, organic, and sustainable products and practices. Other important findings include men and women being equally concerned with brand practices, with “no difference between the shopping habits of the two genders.”
The survey results for present an opposing angle to “the commonly held view that people become more ethical as they get older,” says WBS.