New Oykos Whip’n’Mix Product Launches with Airy Package Design
BRANDPACKAGING says: Package designs for new products carry an especially heavy responsibility. Brands need to not only catch customers' eyes but also explain the new offering in seconds. Dragon Rouge's packaging for a new Greek yogurt mousse hits the right marks: a "new" violator attracts without interfering with the rest of the design; the number of individual packages inside the secondary structure is clearly marked; and the product's split fruit and yogurt properties are reflected in the "O" of the brand name. Read on for the original story.
The newest divine indulgence from Oykos: Whip’n’Mix is a, light, fluffy mousse made from whipped Greek style yogurt paired with a rich, fruity compote in eye-catching packaging designed by Dragon Rouge.