Shamrock Farms, one of the largest family owned and operated dairies in the country with products found in more than 45,000 quick service restaurants nationally, is getting a new look this year. A variety of new initiatives will reinforce the brand’s commitment to purity, freshness and superb taste, with no added hormones, and put its high-quality ingredients front and center. Highlights of the new campaign include newly launched advertising, a fresh fleet of trucks and special packaging that supports the milk industry’s sponsorship of the U.S. Olympic & Paralympic Team.
The advertising campaign showcases Shamrock Farms’ pure, fresh and delicious product line up. The campaign creative also depicts the company mascot, Roxie, pledging her "cow’s honor" to upholding high standards and producing nutritious milk with no artificial growth hormones that parents can feel confident serving their families.