Chic Meets Cheek: Vodka Bottle Design Uses Retro Bar Imagery
BRANDPACKAGING says: The spirits category heavily relies on packaging to catch patrons' eyes as well as get bartenders' approval. It has to be intriguing to customers, stand out behind the counter, and be easy to grab and pour.
Vodka brand BJ Hooker's was founded in 2012. An interview with www.khou.com reveals the brand's origins: "Brothers Wade and Stuart Jones started making vodka a few years ago after learning how to do it on Google. They named their product after their dad, B.J., with whom they also like to fish, thus the name BJ Hooker."