Recently, while I was wandering the beverage aisles examining packaging, two structures in specific stuck out to me. Interestingly, one—the Neuro line of drinks—was placed on the top shelf, and the other—Telula juices—occupied the bottom shelf.
All brands would love to be placed directly in customers' line of sight. But when your idea of prime positioning is the middle shelf or an end cap, and your product is placed up high or down low, are you out of luck in catching customers' eyes? With the right package design, definitely not.