Featured sports include Inflatable Peak Climb, Water Luge, Capture The Case, Zorb Croquet, Volley Pong, Splatter Dodgeball, and Bubble Soccer.
BRANDPACKAGING says: Coors' limited-edition variable print packaging is a fun way for a brand to get noticed on shelf—and talked about later. The lighthearted marketing campaign leverages a popular technology to cater to customers' love for mass customized consumables and shows Coors buyers the brand gets their interests.