The salad dressing aisle has remained relatively unchanged for the past few decades. Sure, new flavors of salad dressing have been added to staples like Ranch and Italian, but the packaging has remained the same. All the while, other center-store aisles have been meeting the demands of evolving consumers by transforming their on-shelf presentation with new packaging formats and product options.
There aren’t many differences in functionality or appearance from brand to brand outside of package design and branding, either. Okay, some brands have transformed from glass bottles to rigid plastic packaging or offered up contoured bottle shapes, and some have made minor changes to labeling and color schemes. Other companies haven’t made any changes at all despite the knowledge that container size, shape and appearance is critical to brand success at shelf. For whatever the reason, the salad dressing aisle remained the same while the world moved on.