The human brain is astonishingly capable. So much so that even the best researchers and doctors have yet to scratch the surface on various aspects, processes and complexities concerning it. So, how can we as brands, designers and marketers skilled and trained in other fields hope to capture the inner workings of our customers’ minds and better understand their response to brand strategy and packaging design?
The answers are neuroscience, the study of the nervous system, and neuromarketing, the study of consumers’ responses to marketing.