I hope you all had a good, profitable week. Here are some interesting articles published during it that directly or indirectly concern our industry. Feel free to add your own in the comments. Enjoy!
Is your brand a market leading story teller? Sure, Dollar Shave Club and other similar indie brands have some craziness going on, says design firm Truly Deeply. But these brands have created a "disproportionately high level of emotional engagement with consumers, brand loyalty and a flow-through to premium pricing." See why personality benefits brands. If nothing else, there are videos to be watched.