According to a recent study by the The Freedonia Group, U.S. demand for plastic film is expected to grow 1.5 percent per year through 2018 to 15.4 billion pounds total, valued at $24.9 billion. Increasingly popular in the fresh produce and snack food categories, polypropylene film—a material often used in stand-up pouches—is projected to see above average growth.
One factor driving the popularity of pouch packaging formats in particular is the role that closures play in consumer engagement and product protection. According to Datamonitor Consumer, “pouches or flow-wraps that need superhuman efforts to open are declining rapidly, the whole flexible packaging concept needs to recognize the importance of secure closing coupled with easy opening, dispense and reclosability.”