Georgia-Pacific and PAX Corrugated Introduce Custom Packaging Solution for Craft Beer
Georgia-Pacific Corrugated, a recognized leader in innovative, customer-focused packaging solutions, is introducing a new advancement designed to revolutionize the way craft brewers market their products. In alliance with PAX Corrugated, Georgia-Pacific now offers craft brewers the ability to customize graphics on 6-, 12- and 24-pack carriers. Georgia-Pacific, working closely with HP, has developed a unique digital pre-printed corrugated packaging capability that provides customers with a level of customization and flexibility previously unavailable. This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.
Georgia-Pacific will unveil the new Color-Box packaging solution for craft brewers at the Craft Brewers Conference & BrewExpo America in Philadelphia (May 3-6; booth #4005). Georgia-Pacific's first exhibit at the show in 2014 helped to identify craft brewers’ unique packaging needs. This year, Georgia-Pacific will showcase a solution that meets those needs by officially launching www.customcolorbox.com—an interactive website that serves as a single online destination for craft brewers to design and order their packaging. By accessing the site’s unique features, visitors can easily download a packaging template, upload a design with their own artwork and then send it to Georgia-Pacific Corrugated printing experts to receive a quote and proof. PAX will then produce the package and ensure the final packaging arrives on time—usually 7-10 days after printing.