Sanner GmbH, a manufacturer of high-quality primary plastic packaging, has developed a new closure for effervescent packaging. Participants of a comparative study confirm that the new FOG 27 closure can be opened in about a third of the time—and with 70 percent less physical effort compared to conventional closures. This way, not only do baby boomers receive a safe, high-quality alternative, but also food supplement producers gain satisfied customers and accordingly high repurchase rates.
About a quarter of adults consume nutritional supplements such as vitamins or minerals, often sold as effervescent tablets. About half of these consumers are 60 years or older. According to the German Federal Association of Senior Citizens‘ Organizations (BAGSO), more than 90 percent of senior citizens struggle with opening consumer packaging in general; three quarters criticize the handling properties of opening mechanisms in particular.