Dr Pepper Invites Consumers to Celebrate Self-Expression with New Limited Edition "Pick Your Pepper" Custom Labels
Dr Pepper has launched its Pick Your Pepper campaign—an experience of self-expression involving the nationwide distribution of hundreds of new, limited-edition, custom printed Dr Pepper 20-ounce bottles. Backed by a robust digital, social, radio and in-store campaign, Dr Pepper Pick Your Pepper puts the spotlight on individuality, encouraging consumers to choose the label that speaks uniquely to them.
Available in stores this summer, the Pick Your Pepper custom label bottles mark the first time that the brand has shifted from the traditional trademark labeling to create a truly bespoke experience. Leveraging unique digital technology in which text, graphics and images can be changed from one printed piece to the next in mass quantity, every case delivered by bottlers to retailers will be unique.