Snapple's Patriotic Summer Packaging Campaign Encourages Consumers to Take a Break
In addition, customers can see if they lean toward red or blue tea.
Recently, on National Iced Tea Day, Snapple took the opportunity to announce its summer campaign, where it wants to remind Americans to take a break to celebrate our great land during this patriotic summer. To encourage fans to enjoy their much-needed break time, Snapple is celebrating with new limited-time flavors throughout the election season and an integrated consumer campaign.
"This summer is unlike most others and we want Americans to celebrate it appropriately. In addition to Independence Day, Americans are in the midst of the 2016 presidential election campaign and gearing up to root for Team U.S.A. in the summer Olympics. It's the perfect time to tap into what's happening in American culture and remind Snapple lovers to take a break and enjoy this summer," said Brent Chism, director of content and marketing, Snapple. "With our latest campaign and new tea flavors, we're doubling down on patriotism and celebrating Snapple's position as a national icon of fun, optimism and, of course, break time."