With the popularity of #throwbackthursday posts on social media, it’s no surprise that consumers have a preference for retro packaging that sparks nostalgia. It reminds people of special times, and hits the consumer on an emotional level. In some cases, modern packaging can be over the top, and some customers want something simpler and will gravitate to a look from the past. However, there is a delicate art to making retro packaging that truly works for brands.
Brands across nearly ever sector have employed nostalgic packaging. One of the top reasons to use this form of packaging is to create a stronger emotional bond between customers and your product. This technique works because it brings consumers back to a simpler time, to the “good old days,” so to speak.