In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind—a sophisticated non-alcoholic spirit. JP Kuehlwein, global brand builder and author of “Rethinking Prestige Branding – Secrets of The Ueber-Brands,” interviewed Ben Branson, the founder and owner of Seedlip (www.seedlipdrinks.com), on creating the lore and legend around the startup company and shared the results with BRANDPACKAGING.
JP Kuehlwein (JK): To get us started, tell us about yourself, particularly as it relates to ending up making a non-alcoholic spirit—before we even talk about what that is.