Goody is a household name in Saudi Arabia for its leading family of consumer and foodservice products. The company makes a variety of packaged food items from condiments to canned goods, and much of Goody’s packaging is straightforward and simple.
But it was time to try something different with a new mayonnaise package. It needed to retain the original, straightforward intent, yet incorporate a dynamic silhouette that would be functional, aesthetically pleasing and easily manufactured at a competitive price.