Thea’s English Standard Tea has been available exclusively through P.J. Clarke’s restaurants, including the flagship location dubbed the “Vatican of Saloons” by The New York Times. The product is described as an eight SKU range of all-natural, zero-calorie, sugar-free iced tea with flavors like Black Rose, Honeysuckle, Smokey Lemon and Dandelion Mint.
As part of an effort to expand product distribution online and into additional retail outlets, Thea’s embarked on a package design and rebranding project to best capture the company’s values and positioning. The tea provides a healthy and sophisticated alternative for savvy consumers, and the new brand design needed to reflect that sophistication while communicating superior, natural taste.