New Report Suggests Adventurous Female Consumers are a Major Opportunity for Targeted Branding
While men are frequently marketed products promoting strength or an outdoor lifestyle, women tend to be left out of this domain, leaving open an important opportunity for brands to produce female-oriented products with a more “rugged” image, according to consumer insight firm Canadean.
Canadean’s report states that “rugged” products catering towards men, such as protein-rich yogurt featuring “manly” designs, are well-established on the market. Women who would like to be associated with brands conveying those values, however, remain overlooked.