PACK EXPO presentation to showcase advances in interactive packaging.
Once considered science fiction, packaging that reacts to touch or proactively provides useful information is now on store shelves. In fact, global demand for active and intelligent packaging is forecasted to expand 7.5 percent annually, reaching $7.6 billion by 2021. However, while innovations in packaging technology present a clear opportunity, many brand owners are still asking: “What is the reality?”
We spoke with Tricia Sime, packaging innovation director at Inland and Joao De Oliveira, VP of business development at PragmatiC to discuss what brand owners need to know in order to integrate the right smart packaging technologies into product design. Sime and De Oliveira will be presenting an Innovation Stage session at PACK EXPO International (McCormick Place, Chicago; Nov. 6-9).