The popularity of on-demand food and ingredient delivery sites, such as seamless and Blue Apron, has signaled a shift in the way consumers approach mealtime. Time-crunched consumers turn to these services for convenience, often at the expense of nutrition. Pak'd was born from a passion to provide kids with well-balanced school lunches. The Chicago start-up makes lunch easy for busy families by delivering fresh and nutritious lunches directly to their doorsteps.
Anthem partnered with Pak’d to develop custom structural packaging for their official launch in 2016. First and foremost, functionality of the packaging was of key importance in order to cater to lunches that are fully customized. The packaging also needed to reflect the brand personality and add excitement to kids lunch experience.