Jabil Circuit, Inc. (NYSE: JBL) has announced key findings from a recent survey of 200+ packaging industry decision makers. The survey, conducted by independent research firm, Dimensional Research, found nearly three-quarters (73 percent) of respondents say packaging is important to their brand experience and is a key area of investment according to 81 percent of executive-level respondents. Findings also indicated that adoption of advanced plastic packaging capabilities – such as “intelligent” packaging, e-commerce packaging, high barrier technologies and digital printing – is growing rapidly.  Many respondents plan to adopt new types of plastic packaging in the next three years.

The survey revealed leading factors that influence the selection of plastic packaging suppliers. The top three cited by survey respondents were pricing that includes all product lifecycle costs, the ability to get products to market faster and advanced product design capabilities. Further, nearly a third want a supplier that can integrate smart packaging solutions, which enable enhanced customer engagement and brand loyalty.