Trends for 2017: Blasts From the Past & Into the Future
In 2017, consumers will want the best of all worlds – the physical and the virtual, the past and the future – and will demand brands fulfill this desire. Technology will take center stage in unprecedented ways across B2C and B2B with artificial intelligence (AI), virtual reality (VR) and augmented reality (AR) driving user interaction in new and unimaginable ways. At the same time, brands that understand consumers’ desire for simplicity – think childhood, the outdoors, and even plainer packaging – will succeed. Landor a leading strategic branding and design firms, analyzed innovations, consumer behavior, the changing market and attitudes from myriad industries and global locales to determine the top trends for the coming year.
“We are seeing the most complex brand landscape ever. Consumers want the latest in technology, more personalized experiences, more opportunities to interact, all in a more simple, streamlined process. Brands will need to be agile and adapt to changing demands, but they will also have to go a step further. These trends signal greater consumer involvement in how products and services engage them. Brand managers will have to be less rigid and more open to input from both internal and external audiences," comments Stuart Sproule, Landor’s president of North America.