With new, contemporary graphics that amplify the playfulness and simple goodness of its brand, POST Foods / MOM’s Best Cereals recently launched a packaging refresh spearheaded by Ideas that Kick, a Minneapolis-based branding and design agency. Each of the new boxes showcases a beautifully colored landscape that instantly communicates the cereal’s wholesome focus.
“Two years ago, our launch of the brand’s kids’ cereals brought more color and a fun storytelling vibe to the MOM’s Best Cereals product line,” explains Kick co-founder and executive creative director Stefan Hartung. “Our goal with the adult refresh was to bring continuity across the brand’s entire offering while making the box and its elements more relevant to the moms of today.”