In the world of Fast Moving Consumer Goods (FMCG), image is everything. For the food and beverage sector, competition is fierce no matter what the product. Therefore the outward appearance and quality associated with a brand must be taken very seriously. Consumers have the means, via various media outlets, to report any dissatisfaction more or less immediately, and any recalls that may be required as a result can have huge financial consequences.
A product recall is no longer a note on a supermarket notice board. Media are quick to latch on to negative stories, and the resulting social media storms from consumers themselves could see loyal customers switching brands quickly and for good.