TricorBraun announces upcoming consumer research focus group sessions being held to discuss and gather an understanding of consumer behavior and the drivers behind purchase decisions in the lip balm category. The focus groups will participate in a discussion surrounding ease of use, visual appeal and the fun factor for a variety of differently formatted packaging systems found in lip balm.
Benchmarking a variety of different existing systems along with a new TricorBraun innovation, not yet on the market, will be explored. An independent market research company will moderate the discussion among separate groups of women, ages ranging from 11 to 30. Insights will be gained regarding packaging purchase drivers such as cleanliness, trendiness, portability and more.