World’s First Recyclable Shampoo Bottle Made with Beach Plastic
The Procter & Gamble Company today announced that Head & Shoulders (H&S), the world’s #1 shampoo brand, will produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic.
In partnership with recycling experts TerraCycle and SUEZ, this innovation will come to France this summer as a limited-edition H&S bottle available to consumers in Carrefour, one of the world’s leading retailers. This will be the world’s largest production run of recyclable bottles made with post-consumer recycled (PCR) beach plastic, and a first major step in establishing a unique supply chain that involves the support of thousands of volunteers and hundreds of NGOs collecting plastic waste found on beaches.