Ellen MacArthur Foundation and IDEO Launch Circular Design Guide
IDEO and the Ellen MacArthur Foundation have today released the first design thinking guide for the circular economy. Created to drive awareness of the circular economy, the practical guide encourages innovators, entrepreneurs and corporate change-makers to ask new questions about value creation and long-term business health, and apply circular principles to their own organisations.
The Circular Design Guide taps into an emerging business appetite for a restorative and regenerative approach that delivers sustained prosperity; an alternative to the increasing costs and risks associated with a 'take, make, dispose' linear economy. Such risks include price volatility, resource supply constraints and increased regulation. Organizations can also apply the methods in the guide to seize the opportunities of a connected citizen and digitized economy.