The use of radial fresnels on packaging is not new (toothpaste and champagne are examples of early adopters), but the use of such lenses on packaging has not previously been studied. During 2016, the market research team at Fresnels Inc. investigated the efficacy of these optical effects as attention grabbers and confirmed the validity of the so-called 6-3-1 framework.
Typically, these modern variants of holograms are circular and totally lack the prismatic colors associated with holograms and have the appearance of polished metal spheres or domes in which customers can see their faces by reflection, something which causes intrigue and curiosity. But there is another effect which was observed that creates even greater customer interaction.