State of Industry 2017: Design Trends Sound Familiar
Beyond sustainability, readers also weighed in on trending design elements that affect the look of the packaging. Often, their perceptions conflict. For instance, many in the survey tout the use of more vibrant colors in packaging. They see a trend toward a more earthy, natural look with a soft finish. Meanwhile, others say black and white is back. They see increasing use of more minimalist and abstract designs in packaging.
Both may be right, as these design choices depend on the product and target market audience. “The color of a package has everything to do with the brand,” says another study participant. “Look at all those blue boxes of mac ‘n’ cheese on the grocery store shelves.”