Putting anti-counterfeiting measures in place to protect your brand is now commonplace. Counterfeiters are getting increasingly savvy, proving that the packaging industry needs better technology and more solutions.
Global anti-counterfeiting solutions are expected to grow between a CAGR of 12.8% to 16.1% over the next five years. It’s a vicious cycle – counterfeiters take, anti-counterfeiting measures grow. The pharmaceutical sector alone was hit with $75 billion revenue in counterfeit drugs.