Soaper Duper, a new clean-and-green bath and body range has launched with environmentally friendly packaging by B&B studio in the U.K. The product line uses naturally derived ingredients, while avoiding any ingredients that can cause ocean contamination.

In a category that may often emphasize style over substance, the Soaper Duper brand, product and packaging takes a unique approach within its commitment to naturalness and doing good. A key requirement was to make the packaging as environmentally friendly as possible, so that it would live up to the brand positioning and design.