Physical Media Offers Benefits in the Age of Digital Downloads
For many industries, providing digital content on physical devices like USB thumb drives is proving to be a significant, untapped profit center. With the near-instantaneous distribution of digital content possible through downloads and streaming services, the role of physical media such as CDs and DVDs that reigned supreme for decades has largely been diminished.
However, for industries that deal in intellectual or proprietary content such as software, training, educational, motivational, faith-based or how-to materials, providing a physical device that can be seen, touched, and – more importantly – owned, still has tremendous value.