As a frequent point of interaction on food and beverage packaging, dispensing closures provide key opportunities for brands to create differentiation on retail shelves and deliver memorable experiences that help build consumer loyalty.
For decades, dispensing closures have made products safer and more convenient. Recent advances in technology have allowed brands to build on these attributes and use dispensing closures as a means to transform entire product categories and inspire new uses. For example, dispensing closures have made inverted, squeezable packages for condiments and other goods possible. They have also been the driver behind the popular concentrated beverage enhancers, where consumers can add as little or as much flavor to water as they’d like, creating highly personalized experiences.