Nestlé and Crayola Launch Promotion of Kid-Designed Labels
As part of its ongoing effort to promote healthy hydration for families around the country, Nestlé® Pure Life® joined with the iconic brand Crayola® to launch a unique national promotion that celebrates the creativity and individuality of children.
The spring 2017 "Share-a-Smile™" campaign introduces a new collection of Nestlé Pure Life kid-friendly, 8 ounce water bottles featuring labels designed by children. Running from March 1 to April 30, the package features the two grand prize-winning designs and some of the runners-up's designs from the brand's 2016 "Share-Your-Smile" contest. During this campaign, Nestlé Pure Life asked parents to have their children draw what makes them smile for a chance to have their kids' designs featured on some of the brand's 8-ounce bottle labels, as well as a $25,000 scholarship and other valuable prizes.