The novel idea behind Sauces 'n Love Inc. emerged in 1998, as owner and founder Paolo Volpati-Kedra was doing a lot of cooking and entertaining. Being Italian, a big component of his meals was pasta – and with pasta comes sauce. So, he started experimenting with different flavors, and he was rewarded with very positive feedback from hungry guests. The reaction stirred up something inside him, and he couldn’t stop.
This led to Volpati-Kedra creating a weekly menu and designating a specific sauce for each day of the week. He then distributed this menu door-to-door, thereby creating a sauce delivery service in his Boston neighborhood. “On the weekends I would walk the neighborhood delivering menus. During the week I would ‘illegally’ cook sauces in my apartment and deliver them. The product had a shelf life of five days and handwritten labels, but people would buy repeatedly and that validated the idea,” says Volpati-Kedra.