Kit & Kin, a new family brand in the U.K., seeks to deliver affordable and eco-friendly products for child care. Co-founder Emma Bunton (Baby Spice of Spice Girls band fame) and entrepreneur Chris Money employed B&B Studio to create a stylish, contemporary and gender-neutral diaper brand that would appeal to modern parents while signaling natural eco-friendly performance through simple, intuitive design.

The visual identity features fresh, soft colors alongside illustrations of mountains and flowers that signal environmental responsibility. A brand character Kit is shown beneath a leaf, representing both dryness and eco credentials.

“B&B studio really understood what we wanted to achieve with Kit and Kin. The name, the overall look and feel and the nappy designs all capture what modern parents are looking for. Finally, we are able to offer a fun, stylish baby care brand that’s eco-friendly and works without harming baby. A brand parents can trust in and help make those early days of parenthood a little easier,” says Kit & Kin co-founder Money.