Leading Dutch sugar manufacturer Suiker Unie wanted an alternative to its cylindrical cardboard packs. They chose a cylindrical in-mold label (IML) pack with an orange peel look. And the pack offers a great consumer benefit: It makes it easy to pour a measured dose of sugar.
For more than a century, Van Gilse, Suiker Unie’s consumer brand and part of the Royal Cosun group, has been the leading sugar manufacturer in the Netherlands. Packaging manufacturer Hordijk produces the IML cylindrical packs for powdered sugar and cinnamon sugar in two sizes: 125 g and 250 g. The distinctive dispenser cap makes application easy for the consumer. A tamper-evident tab ensures a first-user guarantee.