Studies of brand owners and consumers show why flexibles are an increasingly popular packaging choice for all kinds of products.
In the packaging market, the fast-growing flexible packaging segment has shown itself to be a proven winner in recent years as brand owners increasingly transition to its use.
The Flexible Packaging Association (FPA), the leading trade association for converters of flexible packaging and industry suppliers, recently commissioned the Flexible Packaging Transition Advantages Study to quantify the impact of switching from non-flexible packaging to flexible packaging. The study integrates insights from brand owners surveyed online in September 2016 by Packaging World magazine and insights from consumers surveyed online in September 2016 conducted by Harris Poll.