The innovation team at New Jersey-based Kayco is introducing its first line of functional beet beverages called Beetology. These craft beverages pack all the punches that speak to today’s health-minded consumers.
Every year, consumers are getting more and more picky about what’s on (or not on) their food labels. “Clean” foods with added health benefits are a top priority, according to Phil Lempert, who compiled a Forbes report on food trends in 2017. “Look for the next big trend coming from Matcha, butter, beets and botanicals,” he predicts.