Honest & Clear Packaging Next Strategy per U.S. Grocery Shopper Trends Report
Food Marketing Institute (FMI) today released its U.S. Grocery Shopper Trends 2017 analysis, which reveals shopper demand for dimensions of transparency along the supply chain challenged by an evolving marketplace. The research signaled that U.S. grocery shoppers want more than just information; they desire transparency that engages them, offering assurances of food safety, the pursuit of health and wellness, the appetite for discovery and a closer connection to food.
FMI President and CEO Leslie G. Sarasin presented this year’s findings in front of more than 400 of the industry’s future leaders in Chicago at FMI’s professional development conference. “[Consumers] can handle the truth, and the information they do want to know, they want delivered in a clear, forthright, trustworthy and easy-to-find way that conveys some sense of vulnerability and openness. This is a crucial area because I think honest clarity is the currency of trust in the digital age," she says.